No matter who you are: young, old, rich, poor, you’re a consumer.

You need to eat food, you need power, water, clothing, entertainment, and so much more. We are all consumers. We need and desire so many different things and the economy is here to provide them for us.

This is a place to discuss how we can create better outcomes for consumers – more consumer surplus.

Capitalism for the people is one where the focus is on creating happy consumers who get better value.